What is WhatsApp Business API? E-commerce platform integration

Cuborio: the benefits of WhatsApp Business API integration for e-commerce platforms

Standardised interaction with customers

Thanks to Cuborio, brands can effortlessly organise all their chats with customers. Just as there are folders to organise e-mails, in the same way all conversations with customers can be categorised according to specific labels thanks to the WhatsApp Business Cuborio e-commerce integration. With the feature of labelling conversations, companies can quickly find information on particular conversations. In addition, it is also possible to create a broadcast list to send particular information to a group of people.

Companies can create tagging categories for different types of customers. Managers of an m-commerce, for instance, can also keep track of the communications of each customer. With the help of the search function, companies can easily search for a particular keyword and can find the entire message in case of urgency.

Instant analysis

With Cuborio, marketers can effortlessly monitor the performance of their customer communications in the past and can analyse and plan accordingly for the future. Businesses can also gain instant accessibility to various customer information via last viewed function, message read status and whether messages have been delivered or not.

Two-way communication with customers

With the WhatsApp Business API integration, customers can also send messages if they have any doubts. They can contact you regarding the confirmation of their hotel reservation or a new boarding pass can be issued after a flight change.

Interactive media attachments

The WhatsApp Business integration allows the shop owner to send information to customers in 7 different formats which are Audio, Video, Documents, Images, Location, Contact Sharing and Text.

Quick replies and automatic messages

With the use of the quick reply functionality, several frequently used replies can be saved and sent directly to customers. This saves time. In addition, you can easily automate messages. For example, the greeting at the beginning of the conversation. Even during non-business hours, reply to their messages and let them know when you can reply.

Get your own customised WhatsApp Business API

Integrating Cuborio's customised WhatsApp API has never been easier. Let's get straight to the outstanding benefits of our WhatsApp API.

• 24*7 support
• No additional costs after configuration
• Stay ahead of the competition
• Simple configuration.

If you encounter any difficulties, contact us and you will receive answers in no time. You can purchase the package with no hidden costs - completely transparent. And you can send messages from your phone number. Send and receive messages globally by integrating WhatsApp's business API into Cuborio.

Summing up

Now that you know all about the WhatsApp Business API and how you can integrate it into an e-commerce shop, all that's left to do is to install the WhatsApp API and customise the different features as mentioned above!

Integrating Cuborio's WhatsApp extension will allow you to send customised order status notifications to customers along with many other benefits that in a multi-vendor ecommerce greatly simplify workflows. Share this article with your friends and let us know if you have any questions or concerns by writing a comment or contacting us directly.