What is m-commerce and how does it work?
Mobile commerce is overtaking desktop use in every field, from banking to shopping.
When we talk about m-commerce, we are not just talking about the latest generation of e-commerce, but something broader and more complex.
This new form of e-commerce offers many advantages, and you know that, over time, these advantages can become real challenges and excellent opportunities for growth for your business.
Often, however, what makes an idea perfect for mobile marketing is also what exposes it to greater risks.
Mobile commerce is influencing the lives of retailers and their consumers. Do you have any idea how much time the average person spends on the internet every day? Studies show that the average mobile user spends 3 hours and 15 minutes a day online.
This reason alone is enough to explain the ever-growing demand for m-commerce in Italy.
With m-commerce, you can buy and sell on the go
Understanding the advantages of using a mobile app over a desktop website dedicated to selling products or services online opens the door to opportunities to increase sales profits by growing in the digital world.
Mobile offers a variety of possibilities, both for communicating with new customers and for enabling brands to increase their market share as they gain insights into customer behaviour.
The number of mobile users worldwide today is 3.5 billion, which means that 44.81% of the world's population owns a mobile phone.
You will see steady growth in e-commerce in the coming years as users become more accustomed to purchasing products with a mobile click.
Some key advantages of e-commerce or mobile activities.
Thanks to Cuborio, you can buy and sell on the go directly from your mobile commerce.
Cuborio makes it easier for consumers to discover the products available on the market, precisely because it offers all the features necessary for m-commerce that is always in step with what customers expect to find when searching for a product or service that interests them.
To purchase products or services, customers do not need to connect to your e-commerce site from a desktop or tablet. They can simply visit the application or online store and complete their purchases.
Improve your reach
By buying and selling on the go with mobile commerce, you reduce extra effort and save money and time, which are nothing less than the advantages of m-commerce.
Handheld devices such as smartphones and tablets have increased demand for cross-device mobile websites and applications.
Mobile commerce allows brands to reach new customers they had never considered before. It is predicted that by next year, three quarters of adults worldwide will own a smartphone.
For brands, this large user base provides several future sales opportunities. By shifting their focus and emphasis to stand out from competitors, mobile commerce allows brands to escape market saturation issues.
Convenience, speed and credibility
How many days have passed since a small mobile screen, an increasingly smaller keyboard and limited mobile phone memory were the main concerns for mobile commerce?
Now, with emerging technology, m-commerce is the most convenient way to shop, and high-speed networks are providing a huge advantage.
The advantage of m-commerce is that it requires no additional effort to complete transactions. A responsive mobile website that implements trust badges will be enough to gain your customers' trust.
Localisation
Mobile commerce specialises in using consumer data, such as geolocation, to optimise service and, ultimately, generate more sales.
Hyperlocal markets are trending after the COVID-19 outbreak. The outbreak has become an advantage for online retailers. It allows brands to reach customers at the right time, whether they are searching for an item at midnight or shopping during their lunch break via the mobile app.
In those moments before a purchase decision, geolocation technology and targeted advertising help retailers engage with these customers, increasing the chances that the purchase will be completed.
Personalisation and improved UX
There is nothing consumers appreciate more than a personalised experience. Saving time makes them feel valued and loved, which is why Cuborio always uses personalisation to its full potential.
To make your customers feel unique, you can send personalised push notifications, for example, because personalisation has proven time and time again to be the secret ingredient to e-commerce success, particularly in an era of machine learning powered by artificial intelligence.
Maximising profits and providing a seamless user experience are two of the strengths on which to focus your digital marketing strategies.
The improved user experience is the main advantage of e-commerce.
It is clear that mobile commerce offers huge advantages to retailers and brands, whether they are looking to enter a new market or launch a new product.
The data and connectivity offered by mobile commerce can be an excellent way to increase market share.
At Cuborio, we offer you these advantages. Given the current situation and market trends, we firmly believe in the creation and implementation of m-commerce websites.
Integrate our mobile app with your e-commerce, especially if you use major e-commerce platforms such as PrestaShop, Cs-Cart, Magento, OpenCart, WooCommerce, etc.
