Social media has changed the way customers discover companies and interact with them online.
"93% of online shoppers say their purchase decision was influenced by social media reviews and content"
Integrating social media into your e-commerce improves your customers' shopping experience in the following ways:
All of these benefits translate into increased sales and revenue for your business and also helps increase the lifetime value of your customers.
Let us now take a look at some of the most effective yet simple ways to integrate social media with an e-commerce to increase growth and improve the customer experience.
Although social sign-in options have been available for a long time and many online services have adopted them, we have seen fledgling e-commerce shops that have not taken advantage of them. Social sign-in is a very convenient way for users to access your shop and purchase products.
In turn, you get to integrate social features into your e-commerce shop that work seamlessly when the user is already logged in.
Users prefer social sign-in because they do not have to create a new account and it significantly reduces the friction of purchasing.
One of the ways to integrate social media with Cuborio and increase sales for your online business is to include the social media feed on your homepage. People are used to scrolling through social feeds and finding content they like.
By taking advantage of this habit, you can include the social media feed that has the best showcase of your products to woo your customers.
Hashtags are a great way to bring your brand's fans and loyal customers together under one umbrella on social media. Having clear and well-presented hashtags can go a long way when it comes to integrating social media and eCommerce shop strategies.
You need to encourage users to use your brand hashtags and share their experiences with your eCommerce shop and the products they purchased on social media.
Creating hashtags for your brand depends on your network, target audience, product segment and more.
One of the best ways to build credible review sections is to integrate social reviews into your e-commerce.
Social integration in reviews makes it easy for customers to share their feedback and experiences about their interaction with your company. Social reviews are more reliable than native reviews as their source can be easily traced.
It also gives you the opportunity to address any customer issues publicly, which also works in your favour.
Integrating social media with Cuborio™ does not only mean providing in-store functions to your customers.
You can also integrate social media into your advertising and marketing strategy. Using the Pixel from Facebook or other social, you can track users who visit your shop and perform particular actions.
Then you can advertise using social to show these customers specific targeted ads. These targeted ads help push customers along the customer journey map and improve conversions and sales.
If you are integrating social media with your Cuborio® shop, it is good practice to also show this integration on your social media profile.
When someone visits your brand profile on social media, it must be clearly evident to them that the products on display are for sale and can be purchased on Cuborio®.
If you are integrating social media with your eCommerce business and its marketing strategies, influencer marketing is your way to rapid growth. Influencer marketing was born to drive results for many eCommerce models and it definitely works to build trust and brand value along with increased sales. The trick to getting the best ROI from your influencer campaigns is to identify your target audience well and research the influencers that connect best with that audience.
You can also choose to collaborate with many micro influencers to broaden your audience set.
In conclusion, social media has taken an important part in shaping any eCommerce business and developing an online shop.
Use Cuborio® to manage your brand profiles on social media platforms with your teams. Plan content, respond to messages and comments, get reports and insights.
Find out what you can do with Cuborio®