How to Correct 404 Errors: An Essential Guide for Professionals

If you are a professional working in the field of web marketing, SEO or advertising, you have certainly encountered the 404 error several times. But do you know exactly what it means and how to correct it effectively?

In this article, we will provide you with a comprehensive guide on how to deal with 404 errors in ecommerce and restore the full functionality of your online shop. With our tips, you will be able to offer a flawless user experience to your site visitors and improve your online presence.

What is a 404 error:

If when you typed in a URL a page appeared on your browser saying "Error 404 - Page not found", you have experienced a 404 error yourself. This error occurs when a user tries to access a page that no longer exists or has been moved.

It can be caused by a number of reasons, such as outdated links, mistyped URLs or pages removed without a proper redirect.

But don't worry, there are effective solutions to correct this problem and improve the user experience in your ecommerce directly from the Cuborio backend using Google Search Console.

Main reasons that cause a 404 error:

There are several common reasons that can cause a 404 error on your website. Here are some of the most common ones:

1. Obsolete or incorrect links: If you have changed the structure of your site or renamed pages, you may have obsolete links pointing to pages that no longer exist. It is important to periodically check the links on your site and update them when necessary.
2. Pages removed without a redirect: If you have removed pages from your site without creating an appropriate redirect, users trying to access those pages will receive a 404 error. Make sure you create a permanent redirect (301) to a related page or the homepage to avoid this problem.
3. Typos in URLs: Users can make typing errors when typing the URL of your site. If you have complex or difficult-to-remember URLs, typing errors can be common. Consider using simple, easy-to-type URLs to reduce the possibility of errors.
4. Search engine indexing problems: Sometimes, 404 errors can be caused by search engine indexing problems. If the pages of your site are not properly indexed, search engines may return a 404 error to users. Make sure you use the noindex directives correctly and have your site indexed regularly.

To correctly map the 404 not found pages in Cuborio, just follow these steps: 1. Locate the 404 error in Google Search Console and copy its URL (including the initial slash) 2. In the Cuborio backend create a new redirect in the **SEO** ⇒ **Redirect Management** section. In the fields **Required Domain** and **Response Domain** delete any text. In the field **Required URL** paste the address copied from Google Search Console from the previous point In the field **Response URL** type the URL of the new Cuborio page to which you want to redirect the user and Google. 3. Click on the **SALVE** button 4. Check by clicking on the Google button whether the redirection has been set correctly

Error 404 is a server response:

Error 404 is a server response indicating that the requested page could not be found. It is important to understand that the 404 error is not just a technical problem, but can have a significant impact on the user experience and your online reputation. Here are some actions you can take to correct the 404 error:

• Constantly monitor your website to detect 404 errors and resolve them promptly.
• Use a plugin or website management tool that allows you to automatically redirect incorrect URLs to correct pages.
• Create a customised 404 error page that provides a clear message and navigation tips to help users find what they are looking for.
• Periodically check the internal and external links on your site to make sure they are correct and up-to-date.

Don't let 404 errors hinder the success of your ecommerce website. Follow our advice and correct 404 problems in a timely manner to give your visitors a smooth browsing experience or contact our team of ecommerce developers.