Lead generation: turning visitors into customers
The main goal of websites, such as e-commerce sites, should be to help visitors find the information they are looking for.
But beyond that, they should help website owners collect qualified leads for their product or service, and a lead generation website does just that.
Cuborio® was designed by our IT engineers to be a website, such as an e-commerce site or a simpler landing page, that converts visitors into customers by educating them about your product or service and giving visitors the opportunity to find any information they need.
Start now with a free consultation
How it works
The user fills in the form
The visitor lands on the page containing the form and fills it in, the system validates each field instantly and provides immediate feedback during completion.
Contact registration
When sending the form, Cuborio® registers the request by structuring the fields, creates the user master data and registers the GDPR choices.
Landing and Tracking
The tracking event is sent to the statistics system and the user is redirected to the page configured in the form.
Notifications and Autoresponders
Cuborio® sends autoresponders to the user and recipients who need to be notified, you can know what happens to the notifications.
Automation and Marketing
You can connect an external automation system for follow-up and re-marketing.
How to create a lead generation website
Before creating a website, you need to define your target audience. Be aware of what you are selling or presenting and who your target audience is, whether it is a specific person or a specific segment, and understand their strengths and weaknesses.
Cuborio® helps you with all of this by ensuring that the way you set up your website's infrastructure and navigation is best suited to your visitors.
For example: if you have niche, industry-specific content, you should make it easy to find through the main navigation along with information about the solutions you offer. Another essential element is your actual conversion points.
Start now with a free consultationForm Builder
It all starts with the creation of dynamic forms for whatever use you want: landings, registrations, on-boarding.
Create custom forms by adding the fields you want.
Order the fields, set their appearance and error messages, tooltips and user suggestions.
Set up the landing page with customised messages and the notifications you want.
Each field can have its own validation rules consisting of multiple parameters.
Many fields, such as email addresses, are validated during typing to ensure they exist and are operational, so that non-existent addresses are not accepted.
The IBAN, telephone number, province and postcode fields are validated in terms of their format, existence and consistency based on the country.
Every name, error message, hint, sorting, validation rules and settings are at language level.
You can create modules that have dedicated language versions according to the language of the site.
Funnels and calls to action
When we think of a lead generation website, we immediately think of funnels, i.e. the "funnels" used in marketing to generate leads.
The system designed by Cuborio® is based on the most sophisticated digital marketing strategies, using a conversion point divided into each phase: the first point is at the top of the funnel (ToFu), which will allow conversion from visitor to lead, one in the middle of the funnel (MoFu), which will indicate that the leads are qualified for marketing, and one at the bottom of the funnel (BoFu), which indicates that the leads are ready to begin the purchasing process.
Having these conversion points developed in advance will help you ensure that, once you start identifying the specific pages of your website or e-commerce site where you want to activate the funnel for lead generation, you can leverage the appropriate conversion points in the best possible way.
Start now with a free consultation
Everything under control
Each LEAD request is recorded by the system and can be easily accessed.
All data is structured according to the fields in the relevant form and standardised to eliminate errors.
Attachments are saved and archived, and can be consulted directly by the administration.
Along with the request, data about the device, browser, and operating system used is collected.
The user's IP address and origin are tracked. All of this is structured and archived for future queries or automation.
Every single message sent is archived and tracked.
Thanks to the Amazon SES® system, you will know directly in the administrative backend what happens to each message.
You can check whether the message bounced back because the recipient's inbox was full or non-existent, find out whether it was delivered, read or clicked on, and which link the user clicked on.
All of this is always structured in the database for future marketing automation or follow-ups.
Call-to-Action
Cuborio also allows you to use CTAs or calls to action, which can be distributed throughout the site to convert visitors, together with forms that collect the information your sales team needs to take future action.
With Cuborio, you can create unique CTAs on each web page and make some of them lead to the same place and say the same things. By integrating them into Google Tag Manager, you can track individual clicks on the buttons placed within each page.
Using CTAs in a way that is easy to monitor and report on is critical to the success of your website and e-commerce.
Start now with a free consultationBalance between aesthetics and usability
If your website doesn't look good, the likelihood of people converting or purchasing your product decreases. That's just how the human brain works. There are design principles that people are simply drawn to, and when users see an aesthetically pleasing website, they are more likely to be interested in that product or service.
When we thought of Cuborio, we thought of a CMS whose main purpose was to be useful to users, and this doesn't just come from a beautiful design.
Some of the most important things to consider are spacing and contrast to ensure that everything on a website is legible. In addition, the design of your website should align, in general, with your company's brand.
It is better to have a website that is consistent with your brand than something new and flashy that is unrelated to how your company presents itself both online and offline.
A lead generation website helps site visitors gather information about themselves for your company. It is more than just a digital brochure; it is an experience that educates and nurtures prospects. Whether you are developing or redesigning your online project, the main goal should be to create a website or e-commerce site from which your buyers can derive value.
Start now with a free consultation
Your requests directly in the backend
Within the administrative area, Cuborio® offers a list of requests for each form, perfectly integrated with everything else, containing a variety of information and all data organised and structured.
Request list of all dynamic modules
Respect the privacy of your users
Export or run subsequent automations
Sorting and Departments
Easily manage the sorting of notifications with a wide range of settings.
You can create departments, associate a series of recipients with them, and link the department to a choice, e.g. a drop-down menu.
When the form is submitted, depending on the choice, the message will be delivered to one or more recipients in the selected department.
You can name the field whatever you want and you can also use images or icons as selections.
Start now with a free consultation
LEAD Contact Management Extension
Features at a glance
Form Builder
Build Forms dynamically with fields and settings, select and upload
Advanced validation
Ensure that the data filled in are correct with our validation system
Departments
Manage the sorting of notifications when selecting a field in the form
Designed for marketing
You can create the pages and landings you want and insert the forms you want
Multilingual
Each module and field can have different language versions and settings
Data structure
Collect requests in structured database data normalised for future automation
Reading and tracking
Find out what happens to messages sent from forms, reads, clicks and bounces
GDPR Compliance
Each module may have its own contracts and disclosures to accept, all according to GDPR
Autoresponders
Send beautiful notifications with customisable logos and content
What about Google Analytics?
The LEAD management system allows you to direct the user to a different customised landing page for each form.
To ensure Cuborio® statistical tracking, when the form submission button is pressed, Google Tag Manager sends an event that tracks the request.
You will automatically find conversion events named dynamically in Google Analytics, so you don't have to configure Google every time you create a form in Cuborio®.
Want to know more?
Discover what Cuborio® can do for you. Contact us and tell us about your project.
CONTACT US