Lead generation: turning visitors into customers
The main objective of websites such as e-commerce should be to help visitors find the information they are looking for.
But beyond that, they should help website owners collect qualified leads for their product or service, and a lead generation website does just that.
Cuborio® was designed by our software engineers to be a website, such as an e-commerce or a simpler landing page that converts visitors into customers by educating them about your product or service and giving visitors the opportunity to find information of whatever kind they need.
How it works
The user fills in the form
The visitor lands on the page containing the form and fills it in, the system validates each field instantly and provides immediate feedback during completion.
Contact registration
When sending the form, Cuborio® registers the request by structuring the fields, creates the user master data and registers the GDPR choices.
Landing and Tracking
The tracking event is sent to the statistics system and the user is redirected to the page configured in the form.
Notifications and Autoresponders
Cuborio® sends autoresponders to the user and recipients who need to be notified, you can know what happens to the notifications.
Automation and Marketing
You can connect an external automation system for follow-up and re-marketing.
How to create a lead generation website
Before creating a website, you need to define your target audience. Be aware of what you are selling or presenting and what your target audience is, whether it is a specific person or a specific segment, and understand your weaknesses and strengths.
Cuborio® helps you with this by ensuring that the way you set up the infrastructure and navigation of your website is best suited to your visitors.
For example: if you have niche, industry-specific content, you should make it easy to find through the main navigation together with information about the solutions you offer. Another essential element is your actual conversion points.
Form Builder
It all starts with the creation of dynamic forms for whatever use you want: landings, registrations, on-boarding.
Create customised forms by adding the fields you want.
Sort the fields, set their appearance and error messages, tooltips and user prompts.
Set the landing page with customised messages and desired notifications.
Each field may have its own validation rules consisting of several parameters.
Many fields such as E-mail address are validated during typing in its existence and consistency, so that non-existent addresses are not accepted.
The fields IBAN, Telephone, Province, Postcode are validated both in form and in existence and consistency according to country.
Every name, error message, hint, sorting, validation rules and settings are at language level.
You can create modules that have dedicated language versions according to the language of the site.
Funnels and call to action
When one thinks of a lead generation website, one immediately thinks of funnels, i.e. the 'funnels' that are used in marketing to achieve lead generation.
The system devised by Cuborio® is based on the most sophisticated digital marketing strategies thanks to the use of one conversion point for each phase: the first point is at the top of the funnel (ToFu), which will enable the conversion from visitor to lead, one in the middle of the funnel (MoFu) which will indicate that the leads are qualified for marketing, and one at the bottom of the funnel (BoFu) which will indicate that the leads are ready to start the buying process.
Having these conversion points developed in advance will help ensure that once you begin to identify the specific pages on your website or e-commerce where to activate the funnel for lead generation, you will be able to utilise the appropriate conversion points in the best possible way.
Everything under control
Each LEAD request is recorded by the system and can be consulted easily.
All data are structured according to the fields of the relevant Form and normalised to purge them of errors.
Attachments are saved and archived and can be accessed directly by the administration.
Together with the request, data from the device, browser and operating system used are collected.
The IP and origin of the user is traced. Everything is structured and archived for future queries or automation.
Every single message sent is archived and tracked.
Thanks to the Amazon SES® system, you will know directly within the administrative backend what happens to each message.
You will be able to check whether the message bounced for a full or non-existent recipient box, whether it was delivered, read or clicked on and which link the user clicked on.
Everything always structured in the database for future marketing automation or follow-up.
Call-to-Action
Cuborio also provides for the use of CTAs or call-to-actions that can be distributed throughout the site to convert visitors along with forms that gather the information your sales team needs to take future action.
With Cuborio you can create unique CTAs on each web page and have some of them lead to the same place and say the same things, and by integrating them into Google Tag Manager you can track individual button clicks within individual pages.
Using CTAs in a way that is easy to track and report on is critical to the success of your website and e-commerce.
Balance between aesthetics and usability
If your website does not look good, the likelihood that people will convert or buy your product decreases. this is just how the human brain works. There are design principles that people are simply drawn towards and when users see an aesthetically pleasing website, they are more likely to be interested in that product or service.
When we thought of Cuborio® we thought of a CMS whose main purpose was to be useful to users, and this does not only come from a beautiful design.
Some of the most important things to consider are spacing and contrast to make sure that everything on a website is readable. In addition, the design of your website should generally align with your company's brand.
it is better to have a website that is consistent with your brand than something new and flashy that does not relate to how your company presents itself both online and offline.
A lead generation website helps site visitors gather information about them for your company. it is more than just a digital brochure; it is an experience that educates and nurtures prospects. Whether you are developing or redesigning your online project, the main objective should be to create a website or e-commerce from which your buyers can derive value.
Your requests directly in the backend
Cuborio® offers within the administration area, perfectly integrated with everything else, the list of requests for each module with a variety of information and all data organised and structured.
Request list of all dynamic modules
Respect the privacy of your users
Export or run subsequent automations
Sorting and Departments
Easily manage the sorting of notifications with a variety of settings.
You can create departments, associate a number of recipients with them and link the department to a choice, e.g. a drop-down menu.
When the form is sent, depending on the choice, the message will be delivered to one or more recipients in the chosen department.
You can name the field as you wish and you can also use images or icons as a selection.
LEAD Contact Management Extension
Features at a glance
Form Builder
Build Forms dynamically with fields and settings, select and upload
Advanced validation
Ensure that the data filled in are correct with our validation system
Departments
Manage the sorting of notifications when selecting a field in the form
Designed for marketing
You can create the pages and landings you want and insert the forms you want
Multilingual
Each module and field can have different language versions and settings
Data structure
Collect requests in structured database data normalised for future automation
Reading and tracking
Find out what happens to messages sent from forms, reads, clicks and bounces
GDPR Compliance
Each module may have its own contracts and disclosures to accept, all according to GDPR
Autoresponders
Send beautiful notifications with customisable logos and content
What about Google Analytics?
The LEAD management system allows you to direct the user to a different customised landing page for each module.
In order to secure the Cuborio® statistical tracking, when the submit button of the Google Tag Manager module is pressed, an event is sent that tracks the request.
You will automatically find in Google Analytics the conversion events named as forms dynamically so that you do not have to configure Google each time you create a form in Cuborio®.
Want to know more?
Find out what Cuborio® can do for you. Contact us and tell us about your project.