How to grow m-commerce in 2022

Here are some mobile shopping trends and strategies to grow m-commerce in 2022.

1. Select the appropriate technology strategy

As competition in e-commerce and retail intensifies, startups are leveraging AI to personalise the product discovery process for both shoppers and retailers. Faced with increasing pressure from e-commerce biggies, many small retail and e-commerce companies are looking for new strategies to differentiate themselves and attract consumers.

In response, Cuborio was born precisely to help retailers and store players streamline operations and personalise customer service, often through the use of AI-powered technology and e-commerce chat-bots.

In particular, many start-ups are leveraging AI to improve product discovery for both consumers and retailers.

We at Cuborio have focused on improving e-commerce searches through natural language processing, helping retailers optimise the results a consumer sees in search engine results.

Visual searches guide customers to make purchases by accurately displaying the items they are looking for, along with related items they might be interested in.

Our image recognition software helps consumers use their time productively by browsing product recommendations based on what they are interested in, rather than a random assortment of suggested items. This also helps customers quickly identify the product they are looking for, giving them the opportunity to make a purchase on the spot.

2. Personalisation is the key to mobile commerce

Nowadays, consumers are looking for relevant and targeted information. Companies use many approaches to create these personalised experiences, including letting shoppers state their preferences and demographics, or purchase data. Recently, the personalised user experience is a crucial factor leading to conversion on mobile, and we at Cuborio work daily to improve it within our CMS.

3. Optimise the buyer's purchase journey

If you want consumers to buy your products, the buying process must be simple and straightforward. The fewer steps a customer has to take to make a purchase, the higher your conversion rate will be. Think about how you could help your customers get to the checkout with fewer steps.

Some of the main benefits of optimising m-commerce experiences are:

• Increased conversion rate - A frictionless journey and optimised sales experience make it easy for new customers to become regular buyers.
• Brand recognition - Every positive experience with a brand leads to increased recognition through word of mouth, positive reviews or repeat buyers.
• Loyal customers - Customers support brands that provide personalised experiences for both digital and physical touchpoints.

4. Refining smartphone shopping cart features

The characteristics of an ecommerce shopping cart can have a big impact on a customer's decision to buy or not to buy an item. Shopping cart abandonment is a big problem with m-commerce, so certain features are important to ensure that customers return to purchase the product they are interested in.

Cuborio's shopping carts store all product information and data , so that customers can easily revisit and purchase an item at a later date. Cuborio's shopping cart is a gateway to a customer's order, retailer's catalogue and customer management so that consumers can find everything they need in one place.

By refining the features of the shopping trolley, your company can simplify the checkout experience for your customers by ensuring that they are not faced with any obstacles or inconveniences that could cause them to abandon their trolley.

5. Improve personalisation based on mobile data

Customers browsing and buying in m-commerce create valuable data, which can be useful for retailers to create a tailored shopping experience. As consumers browse, data is produced that helps retailers see their browsing and purchasing habits, as well as engagement and purchase history.

Cuborio autonomously manages all this information to help customers get the best possible shopping experience. Retailers can communicate with customers in the way they prefer to give them a personalised experience. By seeing customers' buying patterns, companies can better understand what their customers are most interested in. This will help determine which products or services work best.

Focus on the overall digital phone user experience

We have come to the end of our article, which we hope has been helpful to you in understanding the great potential that lies 'hidden' behind m-commerce.

E-commerce operators should increasingly focus on the overall user experience from smartphones and tablets, considering that this is very different from shopping using a computer.

M-commerce consumers are often in a hurry, distracted by their surroundings, such as phone notifications and apps vying for the user's attention, and are looking for quick results.

For this reason, retailers benefit from focusing their efforts on ensuring that customers' browsing experiences are pleasant and free of bugs, lag or navigation difficulties.

Every consumer shops on a different device, and by relying on Cuborio you can be sure that the experience is optimised for each individual user and can adapt to any restrictions the mobile device may place on browsing your company's website.