4 chatbot marketing tricks for e-commerce

Imagine your sales people interacting with your prospects, understanding their needs, and guiding them with the material needed to convert them, all without you, all automatically.
This is exactly what a chatbot does! The ecommerce market will almost double from $3.53 trillion in 2019 to $6.54 trillion in 2022. This means many more sales, customers and leads.
Since Facebook introduced messenger ads, chatbot marketing is becoming a disruptive factor, especially for ecommerce shops.
Today, we will share four chatbot marketing tricks that will help skyrocket your ecommerce sales. Let's start.

What is a chatbot and how does it work

What are bots? How do chatbots work? Why do they provide a great opportunity and what are their main benefits?

What are bots?

A chatbot or bot is a computer programme that simulates a natural human conversation. Users communicate with a chatbot through the chat interface or by voice, as if they were talking to a real person.
Chatbots interpret and process the user's words or sentences and give an instant pre-set response. They live in platforms such as FB Messenger, Whatsapp, Telgram, Skype, Slack, Line, Kik, Wechat or even your e-commerce website built with our Cuborio CMS.
Similar to regular apps, chatbots have an application layer, a database, APIs and a conversational user interface (CUI).

What do Cuborio chatbots look like from the user side?

Instead of a normal UX, chatbots have a Conversational User Interface (CUI).
CUI is communication with technology through text or voice conversation.
CUI allows people to interact with machines in an understandable human language. Using the right CUI, a company can effortlessly guide its customers towards the desired goal, provide them with assistance and even continue communicating with the person for future marketing campaigns.
A chatbot can be a friend to customers by providing assistance and useful advice when needed. Cuborio's chatbot can be designed as you wish: serious and formal, witty and adventurous or attentive and professional. It is up to you to choose the personality of your chatbot and we make it happen.
Thanks to the Conversational UI, your customers can communicate with your company in a simple and natural way leading to a maximum customer experience.

So why are chatbots a great opportunity?

People are starting to use messenger to chat with their friends, family, connect with different brands, search for products and search for certain content. Recent studies show that messengers are more popular and have higher rates than apps. Finally, most of the users who use them are younger in age which is a very important demographic for advertisers, publishers and brands.

Messaging app statistics VS social media

Many brands have already realised that by using chatbots, they can successfully engage customers on social media. Thus, the number of chatbots grows continuously, so much so that there are over 300 000 chatbots on Facebook.

What is chatbot marketing? How ecommerce shops benefit from it

A chatbot is a software package that interacts with users and helps meet their needs. It can be classified as AI (artificial intelligence) or script-based (rule-based), depending on its interaction capabilities. They can also be classified as support bots, skill bots, transactional bots and personal assistants. Chatbot marketing is the use of chatbots to drive sales.

Today we will focus on conversation bots, i.e. those bots that use neural networks and can have 'bot personalities'. Gone are the days when their application was limited to answering FAQs. Companies can now use chatbots at every stage of their sales funnel and make better use of their traffic.

For an ecommerce site with a conversion rate of 4 per cent, 96 per cent of its traffic, although willing to learn about the business and its products, leaves the site without having made any transactions. That's a lot of money left on the table. This is precisely where chatbot marketing turns the tables.

We at Cuborio have always maintained that chatbot marketing and ecommerce are a perfect match, which is why we have invested heavily in this application within our CMS.

We expect the chatbot market to grow to $9.4 billion by 2024 with a compound annual growth rate (CAGR) of 29.7%. What is driving this growth?

The short answer is 24×7, 365 days a year availability, handling numerous functions in unison, and cost-effectiveness.

As a business, on the other hand, Cuborio's chatbot marketing offers a pressure-free and personalised user experience.

In addition, it gives an internal shopping experience directly from mobile displays (smartphones and tablets). People with disabilities may find it more convenient to interact with non-human assistants, and chatbot marketing can significantly improve their customer journey.

For example, people with Alzheimer's can still be conversational, but having a conversation with real people can be difficult due to poor memory and topic changes as a result of short-term memory loss. They can talk to the chatbot, have a conversation depending on what they are talking about at the moment, but topic changes are also memorised. The chat log can be stored and viewed by others so that they can see the frequency of these changes and could potentially be used to help them better.

Let us now look at how chatbots can be exploited for e-comemrce beyond the normal use cases.