Managing an e-commerce business is a complex process that requires effective management of several interconnected components. This includes various activities such as resource planning and allocation, inventory management, internal communications, etc.

You are probably familiar with search engine optimisation (SEO). The idea of inserting keywords to attract the attention of search engine bots such as Google is part of the standard activities of modern e-commerce platforms.

Did you know that sports articles have one of the lowest average conversion rates? Conversion rates can vary depending on the sector, so if yours is lower than the average conversion rate of websites, it could be the fault of the sector you are in.

Why do companies need rebranding? The answer is simple. To reflect changes in the company, a rebranding can help the brand better communicate the new dimension, strategy or vision of the company. It may be necessary when the company grows significantly, expands into new markets or changes its strategic orientation.

The conversion rate is probably the figure that e-commerce operators look at with the most apprehension: on average, the number of visitors who complete a purchase on a site is only 1.6 per cent. But fear not, because there are winning strategies you can adopt to improve it.