WordPress: is it the right solution for all businesses?

The role of agencies and the "convenience" factor

Another reason why some marketers prefer WordPress is that their external agencies favour this platform. Often, an agency does not want to implement a solution it is not familiar with and asks the corporate client, "Do you want to implement it quickly?" In many cases, the answer is obvious.

Thus, short-term convenience prevails and the site for a new campaign is deployed outside the corporate infrastructure. Unfortunately, this means giving up customisation, analytics, e-commerce integration and other important features, resulting in short-term gains but long-term pain.

Cuborio: the most powerful and flexible e-commerce solution

While WordPress may have its place within companies, especially for activities such as microsites or agency advertising campaign sites, something more powerful may be needed for the main corporate WCM platform, particularly when it comes to advanced features such as:

•    Back-end integration
• Content sharing
• Component content management
•    Personalisation
• Globalisation
•    Content injection into transactional environments (headless mode)

This is where Cuborio comes in with an advanced e-commerce solution that may be a better choice than WooCommerce, the WordPress e-commerce plugin.

Advantages of Cuborio over WooCommerce

When implementing an enterprise e-commerce solution, the key is to find the right balance between power, flexibility and ease of use.

Compared to WooCommerce, Cuborio offers a more robust, scalable platform that integrates with business systems, allowing you to create high-quality, high-impact e-commerce experiences such as:

• Power and flexibility: Cuborio is a robust and highly customisable e-commerce platform that can meet the needs of businesses of all sizes, from SMEs to enterprises. It offers a wide range of advanced features, such as order management, payments, shipping, invoicing and much more.
• Integration with business systems: Cuborio integrates easily with leading business systems, such as ERP, CRM, PIM and others, enabling centralised and consistent management of data and processes.
• Scalability and performance: Cuborio is designed to handle high traffic and transaction volumes, ensuring optimal performance even with large product catalogues and a high number of users.
• Advanced customisation: Thanks to its modular architecture and wide range of customisation tools, Cuborio allows you to create unique and highly contextualised e-commerce experiences for your customers.
• Advanced content management: Cuborio offers powerful content management tools, allowing you to easily integrate e-commerce with other digital channels, such as websites, apps and social media.
• Multichannel and omnichannel: Cuborio fully supports multichannel and omnichannel sales strategies, offering a consistent and seamless shopping experience across all touchpoints.
• Security and compliance: The Cuborio platform is designed to ensure maximum data security and compliance with the most stringent regulatory standards, such as GDPR and PSD2.

Cuborio may be the ideal solution for companies that need advanced e-commerce but do not want to sacrifice the agility and autonomy of marketers.