Google ADS and online advertising for e-commerce

As Google Advertising experts, we know how important it is for e-commerce businesses to make the most of Google's advertising tools.

That's why Cuborio.com, thanks to its connectors, integrates seamlessly with the main Google Ads products to guarantee its customers high-level advertising results thanks to multichannel marketing that allows for 360-degree online visibility.

What is Google Ads?

Google Ads is Google's main advertising platform, allowing advertisers to create and manage promotional campaigns on the Mountain View giant's various online channels, from the Google Search Network to YouTube, Gmail and websites that are part of the Google Display Network.

Through Google Ads, companies can reach their potential customers at the exact moment they are searching for information, products or services related to their business. This makes Google Ads an extremely effective tool for promoting e-commerce products and services, as it allows you to intercept users at the very moment they show a concrete interest in purchasing.

What types of ads can be created in Google Ads with Cuborio?

Within Google Ads, advertisers can create different types of advertisements, each with its own characteristics and purpose, and integrate them directly into the e-commerce site created with Cuborio.

1. Text ads: these are classic text ads that appear in Google search results. They consist of 15 titles, 4 descriptions and a URL that links to the advertiser's web page.
2. Display Ads: these are visual ads, consisting of images and/or videos, which are distributed within the Google Display Network, i.e. on websites, apps and YouTube.
3. Shopping Ads: these ads directly show the advertiser's products, with information such as image, title, price and availability. They appear both in search results and on the Display Network (and soon probably videos here too, but on the product).
4. Video ads: these are video ads that are shown before, during or after watching a video on YouTube or within video content on other websites.
5. In-App Ads: these are ads that promote mobile apps for both Android and iOS devices and direct users directly to the download or app page on the respective stores. Alternatively, they can encourage the re-engagement of users who have downloaded an app but do not actively use it.
6. Local ads: these are used to promote physical businesses, such as shops or restaurants, displaying information such as address, opening hours and reviews. In addition to this option, there are LSAs (local service ads) that allow certain business categories to appear above Google maps, with ads that trigger a call when clicked. This particular type of campaign only generates costs if there is an actual call; a simple click is not enough, and the call must have been answered.
7. Responsive Search Ads: these are dynamic text ads that automatically adapt based on user data and search queries.
8. Responsive Display Ads: these are dynamic visual ads that automatically adapt to the different formats and sizes of the websites and devices on which they are displayed.

The main components of a Google Ads campaign with Cuborio

With Cuborio, you can create an advertising campaign on Google Ads consisting of several key elements:

• Advertising objectives: it is important to clearly define the objectives of your campaign, for example, increasing sales, generating new leads, improving brand awareness, improving margins, or setting a minimum return on investment in turnover for every euro spent on advertising!
• Budget and Bidding: you need to set a daily or monthly budget for your campaign and choose the most suitable bidding strategy, such as cost-per-click (CPC), cost-per-thousand impressions (CPM) or cost-per-acquisition (CPA). But the real trump card of Google ADS is the ability to tell Google how much we are willing to spend for a lead, or as mentioned above, what the return on turnover should be for every euro spent on e-commerce, so that we can deliver advertising and therefore costs that are consistent and profitable for our business plan!
• Targeting: it is possible to target ads based on criteria such as keywords, interests, demographics, geographical location, devices, etc. to reach the most relevant audience.
• Ad creation: you need to create appealing and optimised ads, choosing the formats best suited to your objectives and distribution channels (Search, Display, YouTube, etc.).
• Monitoring and Optimisation: It is essential to constantly monitor the performance of the campaign and make the necessary optimisations to improve results over time.

What can you do with Cuborio and Google AdWords?

Once the connectors have been set up in Cuborio, Google AdWords offers numerous possibilities for companies with an e-commerce site to advertise online, such as:

1. Generate qualified traffic to your e-commerce or m-commerce site: Google Ads allow you to reach users who are already looking for products or services similar to those you offer, ensuring more targeted and convertible traffic.
2. Increasing e-commerce product sales: Shopping and Video ads allow you to effectively promote your products, reaching users who are highly intent on purchasing.
3. Acquire new customers and leads: thanks to advanced targeting, you can reach new potential customers and generate contacts for lead generation activities.
4. Build and strengthen your brand: Display and Video ads allow you to increase brand awareness and convey your promotional message in a creative and impactful way.
5. Analyse performance and optimise campaigns: Google Ads offers a wide range of metrics and reporting tools to constantly monitor campaign results and make the necessary optimisations.

How Cuborio.com leverages Google Ads tools

Thanks to its advanced connectors, Cuborio integrates seamlessly with all Google Ads products to offer its e-commerce customers high-performance advertising solutions.

Our Google Ads Specialists are able to optimally configure and manage campaigns on the Search Network, Display Network, YouTube and Shopping, as well as the latest Pmax and Demand Gen, customising every aspect, from setting objectives to creating adverts, right through to continuous performance optimisation.

Furthermore, thanks to native integration with Google Merchant Centre, our customers can quickly and easily synchronise their product catalogues, making it possible to create highly relevant and convertible Shopping ads.

With Cuborio, you can effectively combine Google Ads advertising with other advanced solutions such as Google Analytics GA4, Google Tag Manager, and Google Data Studio to gain a comprehensive and integrated view of the performance of your advertising campaigns and your e-commerce business.

If you would like to learn more about how Cuborio can help your e-commerce business make the most of Google Ads tools, contact our team of experts now for a personalised e-commerce consultation. We are ready to provide you with all the solutions you need to grow your online store with online advertising!