What are the SEO trends for eCommerce to follow in 2022

Welcome back to the e-Commerce SEO section of Cublog, where we reveal the SEO trends for ecommerce to follow in 2022.

In this pandemic, which still doesn't want to leave us, knowing the e-Commerce SEO trends for 2022 will be very useful for you to plan your entire business plan for this year already now.

We at Cuborio are always on the lookout for novelties and, when we succeed, we always try to anticipate them in the Italian market so as to provide our customers with absolute novelties.

Everything you need to know about SEO for ecommerce is neither difficult nor complicated to put into practice, just follow this detailed guide where we will understand everything that revolves around Search Engine Optimisation.

In this guide to SEO for e-Commerce we will talk about:

1. Voice search
2. Video visuals
3. Mobile SEO
4. Content is the key to success
5. Snippets

SEO trends for ecommerce

How well could you say you have mastered the optimisation and substance of your ecommerce website? We have asked our potential customers this question several times to find out if and how much they know about SEO and optimising a website for search engines.

This is because innovation drives content promotion to constantly change throughout the year, year after year. What was applicable for a large part of 2019 may be obsolete in 2022.

Find out what will characterise the e-Commerce promotion technique of 2022 and implement everything we tell you to become competitive . Keep browsing through our guide to discover the significant practices of substance and search engine optimisation trends that will be within reach in a few months.

Keeping up to date with the latest SEO models will enable you to meet the explicit prerequisites that web crawlers use to rank sites.

Google makes many changes to its search algorithms constantly, every day, all year round.

While most of the changes are minor, Core Updates could affect the search ranking of your e-Commerce.

That's why in the Cuborio team, in addition to our software engineers, there are SEO specialists and journalists who take care of the optimisation of e-Commerce sites and content for search engines.

And it is they who have written this guide where they have outlined which SEO models will be trending in 2022.

Voice search - an emerging trend

If marketers understand how to exploit this technique, they can produce increasingly natural traffic to their pages and improve search engine optimisation for web-based business premises.

Note that voice search optimisation is unique in relation to usual web optimisation, and in case you need to attract customers with voice search, you need to modify your plan to improve your website design for these customers.

Cuborio: the best CMS for optimising your website in terms of voice search.

With Cuborio, once you have managed to choose long-tail keywords, it will be quick and easy to manage the content yourself, automatically, so that when customers scan the content from their desktop or laptop, it will be easy for them to find your products and/or services.

This is because users on the Internet generally type short, disengaged sentences. However, in case they use voice search, they generally use a total sentence or long expressions.

Consequently, to improve voice scanning for search engine optimisation, you need to improve long-tail phrases to give your site a better chance of reaching customers.

Visual videos - the top trend nowadays

Videos and images are a significant piece of search engine optimisation for the pages of articles and services sold via e-commerce. Besides the fact that they increase the attractiveness of your content, they also improve rank.

A quality video can attract numerous customers if it is powerful enough and does not cause the viewer to become tired.

Google values video content more than ordinary content with only text because customers love video. All Google ever does is never really improve query articles for customers. Thus, rather than focusing on website optimisation methods, more consideration should be given to customer preferences.

Try making energising entries and add them to your pages. Users will stay longer if they see a video that engages them. Regarding the ranking of a site, Google constantly takes a look at the time guests spend on the page of your site, while choosing where to place you in the query elements.

The longer people stay on your website, the higher your e-Commerce will rank.

In case you have a blog post that combines a video, you will certainly be twice as sure of attracting attention than publishing a blog post without video recordings. All in all, about 80 per cent more.