Leaving Magento and why choose Cuborio
Complexity and learning curve
One of Magento's main critical points is its complexity. The platform offers a wide range of features, but this can make it difficult to use for companies that do not have sufficient technical resources, and therefore the learning curve can be steep, causing delays and increasing operating costs.
High management costs
As mentioned above, the costs associated with Magento can be significant. Between licences, hosting and maintenance, businesses may find themselves facing unexpected expenses, whereas Cuborio allows these costs to be reduced, making the switch to this platform a more sustainable option in the medium to long term.
Limitations in customisation
Although Magento offers a wide range of customisation options, these can require advanced technical skills and time, while Cuborio, having no limitations in terms of customisation, allows you to achieve high functionality without the need for in-depth technical skills.
Key steps in migration planning
Planning is one of the most critical aspects of migration. Before you begin, it is essential to clearly define your migration goals and identify the necessary resources.
Our e-commerce consultants will create a well-structured plan that will help ensure a smooth transition and reduce the risk of unforeseen events.
Data backup
Before proceeding with the migration, it is essential to perform a complete backup of all data, including products, customers, orders and any other critical data. A reliable backup created by our IT engineers will ensure that no information is lost during the migration process.
Transfer of products, customers and orders
Data transfer is a crucial stage of migration. It is important to have a clear plan on how you intend to transfer products, customers and orders from Magento to Cuborio, and using time-tested migration tools can simplify this process and ensure that all information is transferred correctly.
Testing and verification
After the data transfer, it is necessary to conduct thorough testing. This includes verifying that all data has been transferred correctly and that all features of the new platform are working as expected, to ensure that the migration process has been completed successfully.
Staff training
Once the migration is complete, it is important to train staff on the new platform. Although Cuborio is more intuitive than Magento, our team will ensure that all e-commerce managers know how to use the new features and manage daily operations with complete confidence.
SEO impact of Magento migration
Migrating an e-commerce platform can have a significant impact on SEO (search engine optimisation). It is essential to consider the following practices to minimise any potential damage to search engine visibility:
301 redirect
During migration, it is essential to implement 301 redirects to ensure that traffic is correctly redirected from old pages to new ones, helping to maintain the SEO value of existing pages and reducing the risk of organic traffic loss.
Content optimisation
Take advantage of the migration to review and optimise your site's content. Ensure that all titles, descriptions, and content are optimised for relevant keywords. This will not only improve SEO, but also contribute to a better user experience.
Performance monitoring
SEO in e-commerce is essential for monitoring site performance. Cuborio uses analytics tools to track traffic, conversions and SEO metrics in order to identify any issues and make the necessary changes to improve performance.
Comparison between Magento and Cuborio
| Feature |  nbsp; Magento | Cuborio |
|---|
| Costs | Expensive investment and maintenance | Competitive cost structure |
| Customisation | Advanced | High level of customisation |
| Technical support | Good | Responsive and personalised |
| App integration | Extensive, but with limitations | Strategic and more flexible |
Recommendations
Migrating from Magento to Cuborio can be a significant opportunity for many businesses. With the right planning and attention to detail, you can achieve a smooth and beneficial migration process. The advantages of Cuborio, such as ease of use and reduced costs, can help improve operational efficiency and optimise the performance of your e-commerce business.
If you are considering migrating from Magento to Cuborio, follow the planning steps outlined in this article and be sure to closely monitor the SEO impact during and after the migration. With the right strategy, your business can greatly benefit from this transition and remain competitive in the e-commerce landscape.
Final Recommendations
- Assess your needs: Before migrating an eCommerce site, analyse your specific needs and long-term goals.
- Create a detailed plan: document each stage of the migration to ensure that nothing is overlooked.
- Invest in training: ensure your team is well informed and prepared to manage the new platform.
- Monitor and optimise: after migration, continue to monitor performance and make the necessary changes to maximise results.
