Difference between keyword and query
Before we start talking about the keyword research process, it is important to understand the difference between keywords and queries.
Keywords are the keywords that are used within your website to tell search engines what your website is about.
Queries, on the other hand, are the phrases that your potential customers type into search engines to look for information or products.
Keyword research will help you identify the most relevant keywords for your website, but you should also consider how these keywords correlate with the queries that your potential customers search for.
Before keyword research
Before starting keyword research, it is important to thoroughly research your business sector and your competitors. This way, you will be able to identify the most frequently used keywords of your competitors and gaps in their content that you can exploit to create unique and relevant content for your website.
Keyword Research: step by step
Step 1: Finding search volumes
The first step in keyword research is to identify the keywords that your potential customers are searching for online. To do this, you can use tools such as Google Keyword Planner or the Google Search Console to find the search volumes of the keywords you are interested in. In this way, you can work out which keywords are most relevant to your website and which keywords have the highest number of monthly searches.
Step 2: Increase the number of related keywords
Once you have identified your main keywords, it is important to increase the number of related keywords. This means identifying keywords that are closely related to your main keywords and using them within your content. In this way, search engines will understand that your website is relevant for a wide range of related keywords.
Step 3: Use vocabularies
In addition, it is important to use vocabulary relevant to your business sector. For example, if you sell sportswear, you should use keywords such as 'running shoes', 'fitness clothing' and 'sports accessories'. By using relevant vocabulary, you can be sure that search engines will understand what your website is about and show it to relevant potential customers.
Step 4: Use the Search Console
Finally, use Google's Search Console to identify the queries that your potential customers use to find your website. This way, you will be able to identify the keywords that work best for your website and use them to improve your search engine position, always carefully following all the advice in Google's latest ecommerce guide.
Conclusions
Keyword research is a fundamental activity for the on-site SEO of your website. By using the right tools and following the steps described above, you can identify the most relevant keywords for your website and use them as effectively as possible. This way, potential customers will find your website more easily on search engines and you will have a better chance of converting them into actual customers. Always remember to thoroughly research your business sector and your competitors, so as to identify the most used keywords in your sector and the gaps in their content that you can exploit to create unique and relevant content for your website and to do social media marketing on major social networks.
