Google publishes ecommerce guide

Google just recently published an advanced SEO guide with best practices for achieving a successful online presence in e-commerce

Google published a guide to best practices for ecommerce, and immediately the entire Cuborio staff studied the document in detail so as to provide all blog readers with some useful information on SEO for ecommerce.
Google has added a new section to its pages for developers focusing on best practices for ecommerce websites. The new pages are aimed at developers, but are equally useful to any ecommerce site operator selling products online.

SEO best practices for ecommerce

The goal of the new guide is to show how to make your products visible not only in Google Search, but also through any Google search product that makes products stand out to shoppers.

There are seven brand new pages that focus on the following topics:

1. Where ecommerce content can appear on Google
2. Sharing product data with Google - Options available for sharing product data with Google
3. Including ecommerce-relevant structured data - Tips on structured data for ecommerce
4. How to launch a new ecommerce site
5. Designing a URL structure for ecommerce sites - How to optimise the URL structure
6. Helping Google understand the structure of the ecommerce site - How to create the best site navigation structure
7. Pagination, incremental page loading and their impact on Google Search - User experience models that help Google show products

Where ecommerce content can appear on Google

We all know that in the collective imagination Google is commonly thought of as a search engine. But Google includes many services that are closely related to the mobile phone and desktop applications, but especially to the mobile experience.
Many of these services show users products in contexts outside the search engine, at the very moment when consumers are interested in those products.

Google calls these services 'surfaces', where content and products are shown to users.
Google lists six important surfaces services:

1. Google Search
2. Google Images
3. Google Lens
4. Google Shopping tab
5. Google My Business
6. Google Maps

Furthermore, Google recommends creating specific content for each of these six contexts by suggesting 'Some of these surfaces support multiple ways in which content can be displayed'.

How to share product data with Google

This section shows different ways to provide product information to Google, including structured data and product feeds to the Google Merchant Centre, so that Google can show it to buyers at the most appropriate times.
This section also describes all the ways in which this information is used for the benefit of e-commerce sites.

Including e-commerce-relevant structured data

This section lists eight important structured data that e-commerce sites should use .

The fastest way to check the web fundamentals

Are you optimising the user experience?
Improving site speed, content stability and interactivity can increase organic rankings, brand awareness and sales.

Helping Google understand the structure of your e-commerce site

This is an overview of the site architecture that helps Google find all the important content on the site.

According to Google: 'Google tries to find the best content on your site by analysing the relationship between pages based on their linkages. This means navigation structures on your site (such as menus and cross page links) can impact Google's understanding of your site structure." That is, Google tries to find the best content on your site by analysing the relationship between pages based on their linkages.

This means that site navigation structures (such as menus and cross page links) can impact Google's understanding of your site structure.

How to launch a new ecommerce website

A step-by-step overview of what to do when setting up an ecommerce website. In the document you will find an overview with links to more in-depth content covering all the details.
The rest of the sections give an overview of the technical aspects of a successful ecommerce website, from a design and coding perspective.

Advanced SEO for ecommerce

This is a useful guide aimed at developers, but can also be useful to site owners with some technical knowledge.
It offers a useful overview of the important points to understand for a successful ecommerce presence in search.

Click on the link here to download the official document called Best Practices for Ecommerce in Google Search