How to increase the online sales channels of an ecommerce store

The CUBORIO suite seamlessly integrates third-party channels such as Amazon and eBay marketplaces into the Cuborio Back-Office and Front-Office modules.

In recent years, online ecommerce sales have become increasingly popular among consumers, especially after the explosion of numerous marketplaces, including Amazon and eBay.

Integrating an ecommerce into one of these marketplaces can offer numerous advantages for online sellers. First of all, integrating an ecommerce into a marketplace can allow sellers to reach a wide range of customers from all over the world.

Amazon and eBay have millions of registered users, which means that sellers can quickly expand their customer base without having to invest in marketing campaigns that are difficult to manage themselves.

Furthermore, the integration of a marketplace into an ecommerce store can offer sellers greater visibility for their products. Marketplaces such as Amazon and eBay are, first of all, search engines, which means that their products can easily be found by customers looking for similar products, not to mention that these marketplaces also offer promotion and advertising tools, which can help sellers reach even more customers.

Another advantage of integrating an ecommerce store into a marketplace is the possibility of using the sales management tools offered by marketplaces such as

• helping sellers to manage orders;
• monitoring customer reviews;
• manage customer service more efficiently;
• reducing costs for sellers.

Sell products simultaneously on multiple marketplaces

All CUBORIO B2B and B2C Web Stores are fully integrable with any marketplace and the integration itself across third-party sales channels with Cuborio is easy: just follow these high-level steps:

• choose which products to sell through which channel. Upload images, inventory and descriptions once.
• select the appropriate price for the channel - sale or auction (depending on the formats supported by the respective channel).
• transactions from all channels are captured in real time: orders, customers, etc.
• use of Back-Office and Front-Office modules for order management, payment, fulfilment, customer service and accounting processes.

Adding or experimenting with new sales channels and reaching new customer markets has never been easier with CUBORIO's online sales channels!

This will allow you to:

• maintain your investment in the implementation of your current shop and employee training;
• less disruption to your business and customers of your current shop;
• focus on functionalities that bring immediate value to the business, rather than on replacing existing solutions: Rapid transition and ROI; Transition of existing solutions over time, according to business needs.

Online sales channels - Benefits

The CUBORIO B2B and B2C Web Store is the best solution because you will have a single source to turn to for all your needs due to tighter integration with the CUBORIO Back-Office and Front-Office modules using a complete mapping of the product catalogue, pricing and other feature sets to the Web Store itself.

You will not have to maintain, learn and support two or more different systems that evolve over time, but manage everything with a single integrated suite of online sales channels.

Seamless integration with CUBORIO's Back-Office and Front-Office modules utilise the CUBORIO interface for product catalogue management, pricing, order management, fulfilment, accounting and other functions.

Payment modules:

• authorize.net
• payPal, Stripe, Amazon Pay, Apple Pay, Google Pay
• offline credit cards
• cash on delivery
• secure processing

Shipping forms:

• flat-rate shipping
• uSPS
• unlimited geographical zones
• handling fees
• carrier and shipping method mapping

Customer management:

• account preference management
• order status and tracking
• problem reporting
• fAQ/Knowledge Base
• refer a friend

Site administration

• module customisation
• hTML editor for managing the contents of standard pages
• ability to create and manage customised page content
• full integration with CUBORIO Back-Office and Front-Office

Specific features for B2B:

• password-protected site
• passphrase for account creation
• reseller ID and Tax ID fields for customer account
• b2B account ID management from CRM (customised link for customer via e-mail - example template provided)
• minimum order amount
• minimum quantity/product - per product (any combination of SKUs)
• minimum total order quantity - per order
• display of inventory information (quantity in stock, quantity on order/expiry date)
• add to cart table (to quickly specify quantities of multiple products to add to cart)
• customer-specific prices
• display of price table information (retail, wholesale, customer)

API for integrating other shops into CUBORIO:

• product catalogue, prices and inventory push to shop
• real-time capture of transactions in CUBORIO Back-Office and Front-Office
• order changes/tracking information pushed to the shop for customer access
• eBay Marketplace and eBay Stores
• product list setup

Real-time capture of transactions in CUBORIO Back-Office and Front-Office

• order changes/tracking propagated to eBay and amazon
• seller questions captured in Front-Office as Ticket - answer from Cuborio
• seller/offerer feedback captured

Click on the link opposite to watch a demo of Cuborio

Integration with eBay Marketplace and eBay shop

Integrating an ecommerce with eBay means:

• automatic creation and updating of eBay shop categories
• auction and listing type
• listing product and prices
• duration and calendar
• payment settings
• shipping and fulfillment settings
• tax settings
• eBay listing
• start, Reserve, Buy it now
• chinese auctions
• fixed price
• on eBay auctions and eBay shops
• support for review, cloning and re-listing
• support for eBay listings with multiple variants (matrix objects)
• display of all eBay listings and bidding status

Integration with Amazon marketplace

Cuborio integrates with your Amazon Marketplace & FBA account so that you can more efficiently manage all orders, customers and inventory together with your other sales channels.

Click on the link opposite to see a demo of the Cuborio and Amazon Marketplace integration:

With Cuborio you can manage your product catalogue on Amazon:

• one-click access to the large eBay marketplace as a sales channel in the CUBORIO system
• seamless integration with CUBORIO Back-Office and Front-Office modules
• take advantage of the CUBORIO interface for listings and monitoring of bidding trends
• support for all price formats: Chinese/Dutch auctions, fixed prices, reserve, buy it now
• real-time capture of customer queries, completed transactions and customer feedback
• hierarchical categories
• browse by - Custom fields
• multiple images per product
• short and long descriptions
• featured listings
• basic and advanced product search
• promotional banners
• top selling products
• introductory prices for special offers or promotions
• quantity and availability of stock items
• sKU selection/price (e.g. colour, size)
• customer product reviews
• search engine optimisation
• google Base integration
• google Analytics integration

Marketplaces such as Amazon and eBay offer logistics and shipping services, which can reduce shipping, warehousing and inventory management costs. In addition, marketplaces can also offer sellers lower fees for payment and order processing services. Finally, the integration of an ecommerce store into a marketplace can offer sellers greater transaction security.

Marketplaces such as Amazon and eBay offer money-back guarantees and buyer protection programmes, which can increase customers' trust in sellers.

This is why integrating an ecommerce store into a marketplace such as Amazon and eBay can offer online sellers numerous benefits, including increased visibility, the ability to reach a wide range of customers, sales management tools, reduced costs, and increased security in transactions.

Therefore, if you are looking to create an online presence for your business, integrating ecommerce into a marketplace could be a winning choice.