An e-commerce platform for a pharmacy offers numerous advantages. First of all, it allows pharmacists to reach a wider customer base, overcoming the geographical limitations of a physical shop, not to mention that online shopping is convenient and fast, allowing customers to order directly from their homes or offices at any time of the day or night, even when traditional pharmacies are closed.
Why should pharmacies have an e-commerce platform?
Over 60% of Italians buy health products online. With Cuborio, you can transform your pharmacy into a fully digital, easy-to-use and professional e-commerce platform for pharmacies where you can sell worldwide:
- Over-the-counter medicines
- Food supplements
- Medical devices
- Dermocosmetics
- Baby products
Request a free consultation to transform your pharmacy into a digital shop.
Contacts
Key features of an e-commerce platform for pharmacies
In order to function properly, an e-commerce platform must manage basic features within its CMS, such as:
Product catalogue: a wide range of products, from over-the-counter medicines to supplements and cosmetics.
Customer service: assistance via online chat or telephone to answer questions and resolve issues.
Punctual deliveries: fast delivery services that guarantee timely receipt of orders.
Payment security: secure payment methods that protect customer data.
ContactsDiscover all the payment methods available for your pharmaceutical e-commerce business and choose the solution that best suits your needs with payment gateways that can be integrated with Cuborio.
Advantages of Cuborio for online pharmacies
Cuborio was designed to be much more than just an e-commerce platform for pharmacies, because both the web design and the entire backend are fully customisable according to the needs of each individual customer.
There are many advantages to opening an online pharmacy with Cuborio, the main ones being:
Advanced catalogue management
- Product structuring by categories and subcategories
- Integrated expiry date management system
- Configurable promotions and discounts
Guaranteed regulatory compliance
- Platform aligned with AIFA and EU regulations
- Age verification system for specific products
- Digital storage of electronic prescriptions
Secure and protected payments
- PCI-DSS certified payment circuits
- Support for mobile phone top-ups and prepaid cards
- Integration with major credit institutions
Additional services and customer care for online pharmacies
- Online pharmacy customer services
- Online pharmacy assistance
- Digital pharmaceutical consultations
- Pharmacy review management
- Pharmacy support chat
Want to simplify your invoicing and accounting? Cuborio integrates seamlessly with leading invoicing management systems. Discover how to automate the administrative processesof your online pharmacy.
Optimised logistics and shipping
The most difficult part of e-commerce is not selling, but optimising all internal and external processes, and Cuborio can offer:
Flexible delivery solutions
- Integration with couriers specialising in healthcare products
- Pharmacy collection option (Click & Collect)
- Real-time order tracking
Intelligent warehouse management
- Minimum stock alerts
- Synchronisation with the pharmacy management system
- Automatic reports on stock trends
Marketing and customer loyalty
Digital marketing is an integral part of any online business process, and thanks to Cuborio's backend, anyone can manage the following independently:
Tools for acquiring new customers
- SEO optimised for searches in the pharmaceutical sector
- Advertising integrated with Google Ads and Meta
- Landing pages dedicated to product categories
Loyalty programmes
- Digital loyalty cards
- Personalised discounts based on purchases
- Automatic newsletters with health advice
Successful case study
FarmaDoc.it is an innovative marketplace for pharmacies and parapharmacies, created with the Cuborio platform, which connects physical stores with consumers who are health and sustainability conscious.
What does it do?
It reduces waste: it allows pharmacies to sell surplus (but still valid) products at advantageous prices.
Geolocation: customers can easily find pharmacies near them with offers on medicines, supplements and cosmetics.
Sustainability: it avoids the disposal of perfectly usable products, aligning itself with a green model.
Why is it special?
Built with Cuborio, the e-commerce site takes advantage of all of Cuborio's advanced features, including:
- Multi-vendor management
- Advanced geolocation
- Automatic promotions and discounts
A concrete example of how Cuborio can support innovative digital projects in the pharmaceutical sector.
- Over 500 new customers acquired digitally
- 20% reduction in order processing times
- Improved customer satisfaction
Future trends and innovations for online pharmacies
With the advent of artificial intelligence, the entire online world is changing at lightning speed, and Cuborio, always in step with the times, can help you use AI in pharmacies and online with:
Integration of artificial intelligence into pharmacy websites
- Advanced chatbots for pharmaceutical triage and product recommendations
- AI-basedrecommendation systems for personalised suggestions
- Predictive analytics for inventory management and seasonal demand
Integration with telemedicine
- Virtual consultations with doctors and pharmacists
- Digital prescriptions integrated directly with e-commerce
- Remote monitoring of health parameters with IoT devices
Process automation
- Robotic systems for order preparation
- Automatic management of expiry dates and restocking
- Automated verification processes for prescriptions and documents
Emerging digital trends
- Augmented reality for virtual testing of cosmetic products
- Voice commerce for orders via voice assistants
- Blockchain for complete drug traceability
Create your own online pharmacy with Cuborio
- Initial setup in 48 hours
- Data migration assisted by our team
- Personalised training on how to use the platform
Special offer for pharmacies
- Dedicated support
- SEO package included
Ready to launch yourself into the world of pharmaceutical e-commerce?
E-commerce represents a great opportunity for pharmacies that want to expand their business and reach new customers. Investing in an effective platform and implementing targeted strategies will allow you to compete successfully in this ever-changing market.
Tell us about your project and your requirements: we have the solution that will satisfy you 100%.
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