Harness the power of eCommerce filters: simplify navigation and multiply sales!

Welcome to the world of eCommerce filters, an indispensable tool for improving user navigation on your e-commerce site. Filters are the key to organising a vast amount of information and offering your customers a simple and intuitive product search experience.

Why Google wants the depth of filters:

Imagine using eCommerce filters as a way to satisfy both your customers and Google. When your customers easily find what they are looking for, they feel more motivated to buy. Similarly, Google appreciates sites that offer a high-quality user experience and rewards them with a better ranking in search results, such as eCommerce sites that use Progressive Web Apps (PWA). Filters not only simplify navigation for users, but also show Google that your site is full of relevant information. So, if you want to improve your e-commerce visibility on search engines, you cannot afford to underestimate the power of filters.

The Most Popular E-Commerce Filters

With filters, you can show exactly what your customers are interested in, simplifying selection and increasing the likelihood of conversion.

Below we will explore how to use Cuborio's most popular eCommerce filters to optimise your site and increase sales.

Filters by product attribute:

Product attribute filters are one of the most powerful tools to allow your customers to narrow their search and find exactly what they are looking for. You can implement filters by attributes such as size, colour, brand, price and more. For example, if you're selling clothing, filters by size and colour will be crucial in guiding your customers to options that match their preferences. These filters make the shopping experience more personalised and increase the likelihood of conversion. Remember, the easier it is for your customers to find what they want, the more likely they are to make a purchase.

Harness the power of eCommerce filters: simplify navigation and multiply sales!

Thematic filters:

Another way to enrich the browsing experience on your e-commerce site is to implement thematic filters. These filters allow your customers to explore products based on specific categories or themes related to your products. For example, if you sell household items, you could offer filters for rooms such as kitchen, living room or bathroom. In this way, your customers can easily explore products that match their specific needs. Thematic filters create a structured navigation path and guide users to related products, increasing the chances of cross-selling and selling complementary products.

Filters linked to satisfying user needs:

Finally, filters linked to meeting user needs are an effective way to offer a personalised experience and meet the specific needs of your customers. These filters are based on criteria such as food preferences, dietary needs, interests, experience level or any other variable relevant to your industry. For example, if you sell fitness products, you might offer filters for preferred type of workout or desired intensity level. Filters linked to user needs show that you understand the individual needs of your customers and offer customised solutions. This creates a bond of trust and increases the likelihood of customer loyalty.

Harness the power of eCommerce filters: simplify navigation and multiply sales!

Conclusions:

ECommerce filters are a powerful tool that can radically transform the browsing experience on your e-commerce site. By using product attribute filters, thematic filters and filters related to user needs, you can simplify product selection and offer a customised experience to your customers.

Remember that filters not only improve site navigation and usability, but can also increase search engine visibility and, consequently, sales.