How to Fix 404 Errors: An Essential Guide for Industry Professionals

If you are a professional working in web marketing, SEO or advertising, you have surely encountered the 404 error several times. But do you know exactly what it means and how to fix it effectively?

In this article, we will provide you with a comprehensive guide on how to deal with 404 errors in e-commerce and restore your online shop to full functionality. With our tips, you will be able to offer your website visitors a flawless user experience and improve your online presence.

What is a 404 error?

If you've ever typed a URL into your browser and seen a page that says "Error 404 - Page not found", you've experienced a 404 error first-hand. This error occurs when a user tries to access a page that no longer exists or has been moved.

It can be caused by a number of reasons, such as outdated links, mistyped URLs, or pages that have been removed without a proper redirect.

But don't worry, there are effective solutions to fix this problem and improve the user experience on your e-commerce site directly from the Cuborio backend using Google Search Console.

Main reasons for a 404 error:

There are several common reasons that can cause a 404 error on your website. Here are some of the most frequent:

1. Outdated or incorrect links: If you have changed the structure of your site or renamed pages, you may have outdated links pointing to pages that no longer exist. It is important to periodically check the links on your site and update them when necessary.
2. Pages removed without redirects: If you have removed pages from your site without creating an appropriate redirect, users trying to access those pages will receive a 404 error. Be sure to create a permanent (301) redirect to a related page or the homepage to avoid this problem.
3. Typos in URLs: Users may make typos when typing your site's URL. If you have complex or difficult-to-remember URLs, typos may be common. Consider using simple, easy-to-type URLs to reduce the possibility of errors.
4. Search engine indexing issues: Sometimes, 404 errors can be caused by search engine indexing issues. If your site's pages are not indexed correctly, search engines may return a 404 error to users. Be sure to use noindex directives correctly and regularly submit your site for indexing verification.

To correctly map 404 Not Found pages in Cuborio, simply follow these steps: 1. Locate the 404 error in Google Search Console and copy the URL (including the initial slash) . 2. In the Cuborio backend, create a new redirect in the SEO ⇒ Redirect Management section. In the Request Domain and Response Domain fields, delete any text. In the Request URL field, paste the address copied from Google Search Console in the previous step. In the Response URL field, enter the URL of the new Cuborio page to which you want to redirect the user and Google. 3. Click on the SAVE button . 4. Check that the redirect has been set up correctly by clicking on the Google button.

A 404 error is a server response:

A 404 error is a server response indicating that the requested page was not found. It is important to understand that a 404 error is not just a technical problem, but can have a significant impact on the user experience and your online reputation. Here are some actions you can take to fix a 404 error:

• Constantly monitor your website to identify 404 errors and resolve them promptly.
• Use a plugin or website management tool that allows you to automatically redirect incorrect URLs to the correct pages.
• Create a customised 404 error page that provides a clear message and navigation suggestions to help users find what they are looking for.
• Periodically check the internal and external links on your site to ensure they are correct and up to date.

Don't let 404 errors hinder the success of your e-commerce website. Follow our advice and fix 404 issues in a timely manner to provide your visitors with a smooth browsing experience, or contact our team of e-commerce developers.