What is Google My Business explained in a simple and accessible way

Google My Business is a free Google tool that allows you to create and manage your online tab on Google. It helps you be easily found by your customers and increase your online visibility.

In this article, we explain in a simple and accessible way what Google My Business is and how you can use it to improve your business.

What is Google My Business and how it can be used to help businesses reach new customers and increase online visibility

As we said, Google My Business is a tool offered free of charge by Google that allows you to create and manage your online tab on Google. This tab includes information such as:

• address,
• opening hours,
• telephone numbers
• business description.

In addition, users can leave reviews about your business, which can help increase your online visibility and attract new customers.

Once your board is created, Google will use it to show your details to customers searching for a business like yours in the area where you operate.

In addition, Google will use your tab to show your business in search results and Google Maps results. This means that when people search for your business or similar businesses in your area, they are more likely to find your tab on Google.

That's why Cuborio provides in an easy and intuitive way, thanks to an extension designed by our software engineers, the complete integration of Google MyBusiness into an ecommerce by enhancing local search with reviews, posts, news and directly managing Google Maps and reviews.

How to create a Google My Business tab

To create a Google My Business tab, you must first have a Google account. If you do not have an account, you can create one for free. Once you are logged in, go to google.com/business and follow the instructions to create your tab.

Step-by-step instructions for creating a Google My Business tab

Once you are on the official Google page, you will have to provide information such as your business address, phone numbers, opening hours and a description of your business, i.e. you will have to add all the necessary requirements and information to create a complete and authentic profile. In addition, you will need to choose a category that best describes your business, such as restaurant, clothing shop, dentist's office, and so on.

To create a complete and authentic profile, it is important to include all the required information and make sure it is correct and up-to-date. Also include photos and videos of your business and team so that customers can see what you offer and how you work.

How to manage and maintain your Google My Business tab

Once you have created your Google My Business tab, it is important to monitor it and keep it up-to-date. Users can leave reviews about your business

How to respond to reviews

This is why it is absolutely important to respond to any questions or comments promptly. Responding to reviews in a professional and constructive manner can help improve your online reputation.

How to manage information such as address, telephone numbers and opening hours

It is also important to periodically check the information on your board, such as address, phone numbers and opening hours, to make sure it is always correct and up-to-date. This will help customers find you easily and book appointments or purchase your products/services.

What are the main advanced features of Google My Business

If you want to know how to use photos and videos to optimise your GMB tab, just know that Google My Business offers several advanced features that you can use to optimise your tab and attract new customers. For example, in addition to uploading photos and videos of your business and your team to show customers what you offer and how you work, you can use statistics and visit statistics to understand how people are interacting with your board and make changes to get better results.

How to use Google My Business for advertising

If you don't know how to create ads and promote your business listing on Google, our ecommerce advertising consultants are always ready to help.

For example, you could use advertising to reach a wider audience because Google My Business not only allows you to create a tab for your business, but also to use this tab for advertising.

For example, you can create ads to promote your business tab on Google and reach a wider audience. In addition, you can use advertising to specifically target potential customers based on their location, interests and other factors.

How to monitor Google My Business results

How can you monitor the performance of the tab on Google My Business? How can you monitor statistics on user visits and clicks?

To get the most out of your Google My Business tab, it is important to monitor the results. For example, you can monitor the performance of your Google My Business tab to see how many visits and interactions it is getting. In addition, you can monitor statistics on user visits and clicks to understand how people are interacting with your board and make changes for better results.

To find out how to use Google My Business for advertising click here.