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Best-selling products on Amazon: strategies for buyers and businesses
Knowing the best-selling products on Amazon is essential for both buyers and sellers.
If you want to find the best deals or launch a successful business on Amazon, knowing which products are the most popular is crucial.
Our e-commerce consultants will explain how the bestseller rankings work, which categories are dominating this year, and how to use this data to make informed marketing and business decisions.
Then, if you are a seller or e-commerce manager, our consultants will reveal the strategies we use to increase online sales. Spoiler: it's not enough to just put a product up and hope for the best!
Want to optimise your presence on Amazon? Our team is ready to help you with customised solutions. Contact us now for a free quote!
How Amazon's bestseller ranking works
Amazon uses a system called Bestseller Rank (BSR), which updates in (almost) real time based on sales, but be careful because the BSR changes depending on the category!
Example: a book that sells 100 copies a day may be #1 in its niche, while a mobile phone with the same number of sales may only be #50 because the competition is fierce.
We can define Amazon Bestseller Rank (BSR) as a dynamic indicator that measures a product's hourly sales. The more an item sells in a short period of time, the higher it climbs in the rankings. However, BSR varies by category, making some niches more competitive than others.
Factors that determine the success of a product sold on Amazon
The best-selling products are not always the cheapest or those with the most reviews. Here are the main factors that influence sales:
- Transaction volume and speed: sudden spikes in purchases can cause a product to climb the rankings quickly. If an item is bought in bulk in a few hours, it shoots up the rankings.
- Reviews and ratings: products with at least 4 stars tend to convert better. All you need is 4+ stars, you don't need 10,000 ratings
- Price and promotions: offers such as Lightning Deals can generate surges in sales. Amazon's Lightning Deals work wonders for sales.
- Trends and seasonality: events such as Black Friday or Christmas can radically change the rankings. Example: board games fly off the shelves at Christmas, air conditioners in the summer.
Product categories with the highest sales
1. Electronics and technology
Electronics are always at the top of the rankings. Among the most popular products are wireless headphones such as AirPods and smartwatches such as the Apple Watch. Portable chargers and smartphone accessories also sell well.
2. Home and Kitchen
Amazon is a go-to destination for those looking for appliances and household items. Food processors such as the Instant Pot and memory foam mattresses are among the most consistent bestsellers.
3. Books and eBooks
The best-selling books range from novels to self-help manuals. Kindle eBooks, often at very affordable prices, attract a wide audience.
4. Beauty and Personal Care
Skincare and hair products are constantly growing in popularity. Vitamin C serums and DIY beauty devices such as dermarollers are particularly popular.
5. Games and Toys
Educational toys and technological gadgets for children are always in vogue. Lego sets and collectible action figures dominate this category.
6. Sports and Leisure
With the rise in interest in fitness, products such as home gym weights and electric scooters are experiencing a boom in sales.
7. Pet Products
Pet commerce is booming. Premium dog and cat food and smart pet beds are among the most popular items.
Examples of products currently trending
Here are some of the best-selling products on Amazon right now:
- Amazon Echo Dot (5th generation): The most popular smart device.
- Instant Pot Duo: Multifunctional food processor.
- Apple AirPods Pro (2nd generation): Noise-cancelling headphones.
- Kindle Paperwhite: The favourite e-reader of book lovers.
- Oral-B Genius X: Advanced electric toothbrush.
If you want to diversify and boost your online sales, you need to know how to increase your e-commerce sales channels with proven strategies to expand your presence on multiple platforms and reach new customers.
Advanced strategies to sell more on Amazon
Selling on Amazon is no longer just a matter of 'creating a product listing and waiting'. Today, you need a really solid strategy to stand out in the jungle of competition. From SEO for listings to advanced marketing, every detail makes a difference.
If you want to climb the rankings and increase sales, here's what you need to know.
One of the most critical elements is SEO optimisation of product listings. Every detail, from the title to the description, must be carefully crafted to maximise visibility. Titles should include the most searched keywords, but in a natural and persuasive way, while descriptions should be informative and engaging, highlighting the benefits of the product rather than just the technical specifications. Images play an equally important role: professional photos, with clean backgrounds and multiple angles, can significantly increase conversion rates. Even better if combined with demonstration videos showing the product in action, allowing potential customers to visualise its practical use.
Equally important is the management of reviews, because they not only increase customer confidence, but also improve the product's ranking in search results. Programmes such as Amazon Vine allow you to obtain verified reviews from selected buyers, while a polite follow-up via email can encourage satisfied customers to leave feedback.
As always, it is important to avoid aggressive practices or forcing procedures, as these could violate Amazon's policies and damage the brand's reputation.
Advertising on Amazon is a powerful tool for increasing product visibility. PPC (Pay-Per-Click) sponsorships allow you to place ads at the top of search results, while coupons and Lightning Deals can attract buyers with temporary discounts. A well-balanced strategy between low-cost keywords and high-volume keywords can maximise ROI, especially during periods of high demand such as Black Friday or Christmas.
How to find the best-selling products on Amazon: tools and techniques
Identifying trending products on Amazon is the first step for anyone who wants to shop smart or launch a successful business. But how do you find out which items are dominating the market? There are several approaches, from simply using Amazon's built-in features to adopting professional market analysis tools.
The most straightforward method is to explore Amazon's "Best Sellers" section, available directly on the site's homepage. This section, updated hourly, shows the best-selling products in each category, from electronics to home and kitchen. By clicking on a specific category, you can see not only the current bestsellers, but also the "Movers & Shakers", i.e. the products that have seen a surge in sales in the last 24 hours. This data is particularly useful for identifying emerging trends before they become mainstream.
Another effective approach is to analyse the "Amazon's Choice" and "Most Wished For" lists. These sections highlight products that are in high demand or recommended by Amazon based on factors such as availability, competitive pricing and positive reviews. They are particularly useful for those looking for ideas on which items might have high sales potential.
Social media and online communities such as TikTok and Reddit are often sources of viral trends that translate into sales spikes on Amazon. Monitoring popular hashtags or shopping-related threads can provide valuable insights into which products are likely to explode in popularity in the short term.
Want to find out how to identify the most profitable products to sell online? Don't miss our comprehensive guide on how to find the best-selling product online, where we delve into advanced market research techniques, competitor analysis and selecting the most promising niches.
Frequently asked questions
Are the best-selling products always high quality?
Not necessarily. Some rise in the rankings thanks to aggressive marketing. Always read recent reviews.
How often does the ranking change?
Amazon updates the BSR every hour, but the top bestsellers tend to remain at the top for weeks.
How can I avoid scams on Amazon?
Always check the seller and read the most recent reviews. Be wary of prices that are too low.
How can you leverage bestsellers for your business?
- For Amazon sellers
Analysing bestsellers can help you identify profitable niches. Consider the private label option to differentiate yourself from the competition.
- For Affiliates and Bloggers
Promoting best-selling products through affiliate links can generate passive income. Creating comparison guides is a great way to attract traffic.
- For E-commerce Managers
Studying trends will allow you to make informed decisions about which products to include in your catalogue.
For those who want to turn these strategies into concrete results, Cuborio.com offers a range of specialised resources to optimise your presence on Amazon and increase sales.
If you are interested in integrating Amazon into your online shop, our page dedicated to e-commerce integrations with marketplaces will guide you step by step through the technical configuration, inventory synchronisation and efficient order management.
Launch a successful business with Amazon
Now that you have a complete overview of the best-selling products on Amazon, you can use them to make more informed purchases or to launch a successful business.
If you are a seller or e-commerce manager, don't miss the opportunity to grow with Cuborio.com. Request a free quote and start optimising your strategy today!
