E-commerce for household goods: create an emotional shopping experience

The importance of visual experience in the home sector

In the world of home goods, image is everything. Cuborio offers you professional tools to showcase your products in the most appealing way possible.

Advanced product visualisation

• High-resolution photos with detailed zoom
• Immersive 360-degreegalleries
• Integrated demonstration videos
• Colour viewer for customisations

Inspirational catalogues

• Creative mood boards for interior design styles
• Virtual settings that show products in real contexts
• Product combinations that suggest pairings
• Inspirational stories that illustrate lifestyles

Key features for successful e-commerce in the home sector

Cuborio combines aesthetic beauty and functional power to offer a complete shopping experience.

Emotional product catalogue

• Rich product pages with storytelling
• Categories by style (modern, vintage, rustic, etc.)
• Tags by room (kitchen, bedroom, living room, bathroom)
• Seasonalthemed collections

Intelligent inventory management

• Real-timestock tracking
• Reorder forecasts based on trends
• Variant management ( colour, size, material)
• Automatic alerts for low stock items

Personalised shopping experience

• Product configurator for customisation
• Preview in environment with augmented reality
• Style assistant for furnishing advice
• Layout simulator to evaluate spaces

Exclusive advantages of Cuborio for selling homewares online

Contextualised visualisation

• 3D rendering to view products in real environments
• Augmented reality to 'try out' products in your own home
• Scale visualisation to understand actual dimensions
• Colour picker to compare colour combinations

Inspirational content

• Integrated blog with furnishing advice
• Style guides for different rooms
• Portfolio of completed projects
• DIY and restoration tutorials

Integrated warehouse and logistics

• API connectors with major suppliers
• Automatic price and availabilitysynchronisation
• Multi-warehouse management for multiple locations
• Optimised shipping for fragile products

Cross-channel sales

• Integration with physical points of sale
• Inventory sharing between online and offline
• Click & Collect for in-store pick-up
• Price list and promotion synchronisation

Email marketing 

• Inspirational newsletters with home tips
• Alerts for new arrivals in preferred styles
• Personalised promotions based on previous purchases
• Cart abandonment with visual reminders

Loyalty programmes 

• Points for purchases convertible into products
• Early access to new collections
• Invitations to events and workshops
• Exclusive content for premium customers

Case Study: Merlocasa.com

In 12 months, Merlocasa.com has become the online reference point for quality Italian furniture, created with the Cuborio platform.

The challenge

Transforming a traditional homewares shop into an emotional e-commerce site that inspires customers.

The Cuborio solution

• Inspirational catalogues for every style of furniture
• Augmented reality to try out products at home
• Integration with 15 suppliers via API
• Integrated blog with expert advice

Results achieved

• +250% turnover in the first year
• 45% repeat customers
• 3.2 minutes averagetime on page
• 4.9/5 average customer rating

The future of e-commerce for household goods

Augmented and Virtual Reality

• Try products in augmented reality directly from home
• Virtual tours of furnished rooms
• 3D configurator for customisation
• Scale-accurate visualisation in real spaces

Personalisation and customisation

• Made-to-order products with advanced configurator
• Colour and material customisation
• Collaborative design with virtual assistants
• Bespoke projects with 3D rendering

Sustainability and traceability

• Certifiedmaterial origin
• Ecological footprint for each product
• Transparent supply chain
• Eco-friendly products with dedicated filters

How to create your home e-commerce with Cuborio

Phase 1: Design and planning

Creative consulting

• Target analysis and positioning
• Definition of style and tone of voice
• Emotional experience planning
• Inspirational content planning

Visual design

• Customised template for the home sector
• Mobile-first optimisation
• Design system consistent with the brand
• Conversion optimisation

Phase 2: Technical implementation

Catalogue configuration

• Product import from suppliers
• Creation of inspirational categories
• Setup of variants and customisations
• Advanced display configuration

Advanced integrations

• Connection with suppliers via API
• Management system integration
• Logistics and warehouse setup
• Payment configuration

Phase 3: Launch and optimisation

Comprehensive training

• Inspirational content management
• Use of visual tools
• Sales performance analysis
• Routine maintenance

Launch support

• Emotional marketing campaign
• SEO for home sector searches
• Social media integration
• Performance monitoring

Frequently Asked Questions

How long does it take to see the first results?

With Cuborio, you can be online in 2-4 weeks. The first results in sales are generally seen within 2-3 months.

Can I integrate my existing suppliers?

Yes, Cuborio offers API connectors for most suppliers in the home and furniture sector.

How do I manage logistics for fragile products?

We integrate couriers specialising in home goods with specific packaging for fragile products.

Can I customise the look of the shop?

Absolutely. Every element is customisable to reflect your brand's style.

Ready to revolutionise your home goods e-commerce business?

The online home goods sector offers extraordinary opportunities for those who know how to excite. With Cuborio, you have the perfect platform to turn visitors into passionate customers.